Here's the information I found about the products:
Kroger is proud to introduce mirra, our easy to use, exclusive health and beauty care brand for family-focused women seeking effortless beauty. Not just a national brand knock off, mirra combines quality, natural ingredients with the latest science to meet 3 different needs: Daily – routine personal care; Renew – a rejuvenating time out; and Inspire – quick transformations for a night out.
Designed to make hair look and feel it’s best, mirra Daily shampoos and conditioners are professionally formulated to adapt to your hair’s unique needs: Smoothing, Volumizing, and Color Treated. Mirra products contain sunflower extract, soy protein, amino acids, and chicory root, along with other ingredients, to counteract the harsh effects of hard water and restore a healthy PH balance to your hair - allowing your hair to reach its full potential. Styling products provide moisture, shine, and hold.
Mirra Daily makeup brushes are made from quality natural hair and synthetic fibers for flawless application of color cosmetics.
Mirra Renew skincare products feature exfoliating cleanser and as-sorted creams to hydrate, reduce appearance of wrinkles, accelerate skin renewal, firm and lift with ingredients such as aloe, green tea, pro-vitamin A, and apricot seeds.
In body care, mirra Renew offers Bamboo & Honey, Lemongrass & Ginger, Black Tea & Cracked Pepper, and Japanese Yuzu fragrances in foaming bath, body wash, body lotion, and body mist products for customers to layer as they nourish, strengthen, moisturize, and soothe their skin.
Exciting mirra Inspire products are in creation for a later launch date.
Mirra is perfect for the woman who wants effortless beauty.
As for me, I'm seriously considering trying the mirra Daily Color Care Shampoo and Conditioner. They're sulfate-free and contain rooibos (Red Tea). Rooibos is full of antioxidants and is supposed to be really good at protecting hair color.